CertainTeed (Saint Gobain) makes building products that span every facet of your home. Traditionally they had marketed to distributors and contractors using the products. With a want to market directly to home owners, while maintaining their original market: This app was designed to help Pros and Homeowners with picturing their remodel. v1: I started with the premise that Pro’s may know product lines and colors, but consumers want to look at color and style first, then find out what options they have. Version 2 was an enhancement with supplemental features.
Version 3: I redesigned and re-engineered the app from the ground up. Keeping the core goal of presenting CertainTeed’s products in a context easy for consumers to enjoy, yet useful for contractors as a remodelling tool: I redesigned the app with a minimal UI with intuitive use patterns around a beautiful 3D model house. Working with an awesome development partner Matthew Mondok, we refactored the entire codebase and rebuilt a sleek and responsive app that overshot our client’s expectations.
CurbAppeal was a 2015 MediaPost Appy Awards finalist, in the Home/Garden/Interior Design/Lifestyle category! It is an honor to be in such good company with Apartments.com and SAP’s BILT App. Tough competition this year, with Apartments.com’s app ad campaign featuring Brad Bellflower’s much hyped “Polygon Search Tool” and SAP’s BILT app’s high powered 3D rendered installation and assembly instructions. SAP’s BILT ultimately took top honors.